HeroCashmere 2026
First a relaunch strategy as a Master case study, then the camera at the real pop-up store in Paris.
The brief
A brand born in Scotland, moved to France after Brexit, selling through pop-up stores. The job was to come back on social channels and the European market without losing closeness to its customers.
The photographs
At the September pop-up I photographed the space, the knitwear and the people in it, ready for social channels, so the brand had real material to work with.
Tell me what should stay.
A brand to sort out, a film to shoot, or a session in Paris. A few lines are enough. Say what it is, when, and where you are.