qualbids 2026
Concept. A new site for a US company that recruits participants for qualitative research. Proposed, not commissioned.
The idea
Researchers want certainty, participants want clarity, and the site has to answer both in a few seconds. The company recruits people rather than selling insights, which changed the whole structure of the brief.
What was made
An identity grown from the client's own mark, its two offset frames reused as the motif, a clear split between the two audiences, and a guarantee placed where the decision is made.
Tell me what should stay.
A brand to sort out, a film to shoot, or a session in Paris. A few lines are enough. Say what it is, when, and where you are.